Dawid F. Prestini

Utilize LinkedIn for Career Search Certificate Completed by  Dawid F. Prestini May 9, 2021 12 hours Grade Achieved: 100% Certifies their successful completion of Utilize LinkedIn for Career Search In this 12-hours project, you will learn how to utilize LinkedIn to get a career. When was the last time you had to look for a job or wanted to change careers? If it has been a long time or even recently, this project is for you! This project will show you the tools on LinkedIn for job searches and ways to leverage your profile for a position. By the end of your time in this project your profile will be ready and you will be able to apply for positions with confidence! Your time in this project may help to guide you to a career versus another job. To be successful in this project you will need to have an active, free LinkedIn account. If you need to get a strong start on your account before joining this project check out the “ Create a Profile and Network on LinkedIn” on Cour...

Shane Snow on Storytelling - Project Management Institute (PMI)® Shane Snow LinkedIn InfluencerJournalist and Cofounder of Contently   Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people care with personal stories, brand stories, or any other kind of story—using the core elements of narrative and established storytelling frameworks. Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization. Learning objectives The science of great stories The elements of effective storytelling Building relationships via storytelling Selling with storytelling Building and engaging audiences Using storytelling frameworks like the Ben Franklin method Project...

Repairing Your Reputation Certificate Lida Citroën International Branding Specialist We've all made mistakes. But a bad reputation can damage your career. Whether it's from a public faux pas, legal troubles, sabotage, or rumors, the damage can have long-lasting effects on your ability to work. Take control of the situation and learn how to repair a negative reputation. Get a three-step process to evaluate the damage, create a plan, and respond with focus. These techniques are ones that Lida Citroën uses at her reputation management firm, LIDA360, to help her own clients bounce back from bad press and regain their good name.

Advanced Branding Certificate Brad Batesole Marketing Thought Leader, Chief Learning Officer at Madecraft How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand, in this course with marketing expert Brad Batesole. Explore best practices for researching, developing, visualizing, and managing your brand, and learn about incorporating your brand throughout various customer touchpoints and keeping tabs on your brand as your company grows.

Branding Foundations Certificate Drew Boyd Global leader in creativity and innovation Strong, effective brands give you a competitive advantage in the marketplace and help you weather the storms of market competition. Whether you have an existing brand or you’re starting a new one from scratch, this course provides the tools and frameworks you need to build brand equity. Learn how to define your core values, link them to your brand, and launch and communicate the brand effectively, both internally to employees and externally via social media, PR, advertising, packaging, and other channels. Instructor Drew Boyd, a marketing expert with over three decades of experience, also explains how to measure brand performance and sustain its value and relevance over time.

Learn Social Media Monitoring Certificate Martin Waxman Communications Strategist, Digital Strategy and Social Media Educator Social media can provide your company with a wealth of information about what your customers—and competitors—really think about your organization. In this course, learn how to incorporate social listening in your organization's marketing strategy. Join digital and social media strategist Martin Waxman as he explains how to set up your social listening dashboard, tune into the right online conversations, and use social listening to discover insights that could lead to new products and opportunities. He also covers how to use social listening for customer service, as well as how to identify issues and crisis situations where your company's reputation may be at stake.

Writing a Press Release Certificate Andrea Holland PR Professional, Business Builder Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. In this short writing course, PR expert Andrea Holland explains how to write an effective press release. She begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your headline and subhead down, crafting body copy, adding your boilerplate, and distributing the release through a newswire. Follow along using the handout Andrea has included with the course—a template she uses to kick-start the writing process for her own clients.

Crisis Comunication Certificata Laura Bergells Speaker, Community Builder Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. She'll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.

Marketing Communications Certificate Deirdre Breakenridge CEO at Pure Performance Communications In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design and execute a marketing plan that resonates with audiences—as well as how to measure the results. In this course, learn how to chart your own marketing roadmap. Join marketing expert Deirdre Breakenridge as she explains how to research your marketing communication needs, craft a marketing plan that helps you connect with your audience, and leverage PR, social media, and email marketing strategies. Plus, she discusses how to launch your campaign, and track your program through a measurement dashboard.

Public Relations Foundations: Media Training Certificate Deirdre Breakenridge CEO at Pure Performance Communications With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast—and received—the way you want can be tricky. In this course, PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences. Watch the mock interview at the end of the course and see Deirdre's techniques and strategies in action.

Public Relations Foundations Deirdre Breakenridge CEO at Pure Performance Communications Public relations (PR) is critical to any business that wants to create media exposure, sway consumer opinion, and maintain a good reputation. However, as technology evolves, communicating with the public has only gotten more complex. Modern PR demands an integrated, multichannel approach. In this course, PR expert Deirdre Breakenridge offers an effective eight-step workflow for today's PR practitioner. Learn how to research your audience, build a PR plan, develop your messaging, and use the right media mix. Next, see how to manage relationships with everyone from reporters to influencers, amplify awareness with the aid of internal champions, and gracefully navigate crises. Finally, explore PR writing and visual storytelling and see how to measure the impact of your PR efforts.

Market Research Foundations Sarah Weise Author and CEO of Bixa, a marketing research studio Join market research expert Sarah Weise as she goes over some of the best marketing research techniques and how to leverage them for nearly any challenge at hand. Sarah lays the groundwork for the course by examining the role marketing research plays in making strategic decisions about your brand or product. She shows how to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography. Learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps. You'll walk away with the skills you need to plan your next market research study with confidence.

Microsoft Project Tips Project Management Institute (PMI)® Bonnie Biafore PMP, Trainer, Best-Selling Author Take a quick minute or two and learn valuable, time-saving Microsoft Project tips from a project management pro, Bonnie Biafore, PMP and MCTS. She offers a series of bite-size insider solutions for many of the most common issues that frustrate Project users, covering data entry, scheduling, formatting, staying organized, and more. Learning objectives Working faster in Microsoft Project Entering data Using keyboard shortcuts Formatting tables Modifying views Sorting and Filtering Scheduling Working with Files Backing up Security Sharing customization with a colleague Project Management Institute (PMI)® PDUs/ContactHours:  0.5 LinkedIn Learning has been reviewed and approved by the PMI® Authorized Training Partner Program. This course qualifies for professional development units (PDUs).The PMI Authorized Training Partner logo is a registered mark of the Project Management Insti...

 Microsoft Project 2019 Online Desktop Essential Training - Project Management Institute (PMI)® Bonnie Biafore PMP, Trainer, Best-Selling Author Learn how to master Microsoft Project, the world's leading project management software. This training course covers Project 2019 and Project Online Desktop, the subscription version of the desktop app. Bonnie Biafore, PMP, begins by showing how to set up a project and components such as work tasks, summary tasks, milestones, recurring tasks, and different types of resources. Next, she shows how to link and time tasks, assign resources to tasks to build a realistic project schedule, and use views to get an accurate window into project status. She also explains how to use Project to help evaluate your schedule and resource workloads to make sure you're bringing a project in on time and within budget. Plus, learn how to create and run reports and share project information with others. Learning objectives Identify the essential features wi...

Managing Project Stakeholders - Project Management Institute (PMI)® Natasha Kasimtseva Project Management Practitioner Your stakeholders—individuals with a vested interest in your project's results—might not be present in your day-to-day work. But since they ultimately impact your project's outcomes, knowing how to define who your stakeholders are and what they need is integral to your success as a project manager. In this course, learn how to identify stakeholder needs and expectations, both explicit and implicit, and build and sustain stakeholder engagement. Natasha Kasimtseva begins by detailing the measurable benefits related to successful stakeholder management. She then explains how to iteratively identify your own stakeholders; analyze and evaluate stakeholders using both emotional intelligence and data representation tools; and engage in service-based thinking as a leader. Learning objectives Explain the importance of stakeholders. Identify stakeholder roles. Break down...

Project Managment Foundation Communication Project Management Institute (PMI)® Doug Rose Teaching Fortune 500s and professionals how to lead change As a project manager, you'll spend most of your time communicating. To keep a fast-moving project on track, you need to know how to juggle the emails, phone calls, voice mail, and documentation. In this course, instructor Doug Rose shares the secrets of managing project communication, detailing how to craft a solid communication strategy that helps your team maximize buy-in and prioritize stakeholder input. Discover how to use a communication plan to develop two-way communication goals, run efficient meetings, and create concise reports. Learning objectives Define “noise” in a message. Identify the best method of communication for an emotionally charged and complex topic. Recall the purpose of a stakeholder register. Name the four quadrants in a power and interest grid. Recognize the most common impediment to communication in cross-func...

Project Management Foundation: Teams - Project Management Institute (PMI)® Daniel Stanton Expert in Supply Chain Strategy and Project Management Explore leading techniques for understanding the personality traits of team members, and for managing the development of teams. Instructor Daniel Stanton discusses the value of learning about team members and explains a number of assessments that can assist with identifying personality types, emotional intelligence, strengths, and work styles. He also shares ways project managers can use these tools to relate to colleagues and create an environment in which everyone is able to succeed. Learning objectives Examine the Myers-Briggs type indicator. Explore use of the Tates work styles assessment. Identify the elements of emotional intelligence. Explore applications of the situational leadership model to address employee needs. Examine how the Lencioni model applies to dysfunctional teams. Project Management Institute (PMI)® PDUs/ContactHours: ...

Project Management Foundation: Budget Project Management Institute (PMI)® Bob McGannon PMP and PRINCE2 Certified Consultant, Author, and Speaker Budget is key to controlling a project's outcome—and one of the 10 foundational knowledge areas of the Project Management Body of Knowledge. In this course, designed for project management professionals and other leads who need to get a handle on their costs, author and PMP® Bob McGannon shows you how to manage your project's budget. Explore fundamentals such as the work breakdown structure, costing standards, and capital vs. operating costs. Then learn how to build, manage, and monitor a project budget. Plus, get practical tips on recovering from overruns and dealing with scope changes. Note: This course follows the latest guidance from Project Management Institute, Inc., as outlined the PMBOK® 6 Guide. Learning objectives Recall best practices for project budgeting and estimation. Distinguish common estimation approaches used to buil...

Project Management Foundation: Schedule Project Management Institute (PMI)® Bonnie Biafore Bonnie Biafore PMP, Trainer, Best-Selling Author Discover how to build project schedules that help you accomplish your project goals on time and within budget—while being flexible enough to accommodate change. In this course, trainer and PMP Bonnie Biafore teaches you how to proactively manage project schedules. Learn how to develop a plan for schedule management; identify activities and milestones; estimate costs; allocate and negotiate for resources; and manage the schedule over time. Bonnie introduces techniques to uncover and resolve schedule conflicts, shorten timeframes, and reduce costs. By the end of the course, you'll have learned the skills you need to meet stakeholder expectations and adapt to changes as they arise over the life of the project. Note: This course aligns with best practices from  A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) - Sixth Edition , pu...

Project Management Foundations: Requirements - Project Management Institute (PMI)®  Daniel Stanton Daniel Stanton Expert in Supply Chain Strategy and Project Management Project requirements are how project managers determine what the business needs and align the project’s goals. Requirements also form the basis for defining a project’s scope, assigning resources, and performing acceptance testing. In this course, Daniel Stanton, PMP, introduces an easy, 10-step process to manage the requirements for any project. Find out how to determine applicable standards, identify your stakeholders, gather and analyze requirements, prioritize them, and document your findings. Daniel also explains how to solicit approval for project requirements and manage ongoing change requests. Learning objectives Describe how to appropriately manage requirements. Differentiate between plans intended to draw requirements from stakeholders and keep stakeholders engaged. Define terms used in stakeholder analysi...