Dawid F. Prestini

Northwestern University Professor Randy Hlavac Medill School of Journalism & Communications Completed by  Dawid F. Prestini April 18, 2021 4 weeks of study Grade Achieved: 92.50% Certifies their successful completion of The Importance of Listening In this second course in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this course , guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the course for free! Those purchasing the...

Northwestern University Professor Randy Hlavac Medill School of Journalism, Media,Integrated Marketing Communications  Completed by  Dawid F. Prestini April 17, 2021 4 weeks of study Grade Achieved: 87.50% Certifies their successful completion of What is Social? The “What Is Social?" is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies wit...