Dawid F. Prestini

📖 Mobile Marketing Optimization Tactics & Analytics Certificate   🕐  4  wks Academic Director EdD Business & Technology Stephane A. Muller University of California - IRVINE Completed by  Dawid F. Prestini April 11, 2021 4 weeks of study Grade Achieved: 100% Certifies their successful completion of Mobile Marketing, Optimization Tactics, and Analytics Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series. You are highly encouraged to use this course experience to begin building a digital marketing plan for your cu...

 Lead Generation Foundations Certificate Dina Shapiro Brand Strategist, Marketing Executive, Founder of  Yorkville Consulting You can’t build a business without loyal customers. Lead generation is the proven way to grow your customer base and your business, year after year. This course teaches business owners and marketers the essentials of lead generation: identifying qualified leads and converting them into loyal customers who advocate for your brand. Instructor Dina Shapiro explains the framework for identifying your business and lead generation objectives and your target audience and discusses how to engage and entice prospects with effective branding and content. Then learn how to develop a compelling offer and call to action that moves prospects seamlessly through the acquisition process. To transform those leads into customers, Dina explains how to score and nurture leads and optimize the purchase experience, so customers are encouraged to buy. Finally, Dina explains ho...