University of California Irvine Stephane A. Muller, EdD Business & Technology Academic Director Completed by Dawid F. Prestini April 11, 2021 4 weeks of study Grade Achieved: 92.02% Certifies their successful completion of Identifying, Attracting, and Growing Your Digital Audience E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital business envi
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