Dawid F. Prestini

Become an SEO - Expert LEARNING PATH An SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of SEO, and discover how to analyze and optimize your site, and create an effective strategy for your SEO efforts. Course: SEO Foundations By: David Booth Course: SEO: Link Building By: Anson Alexander Course: SEO Keyword Strategy By: Matt Bailey Course: SEO: Videos By: Matt Bailey Course: Local SEO By: Brad Batesole Course: International SEO By: David Booth

Content Marketing Foundations Certificate Brian Honigman Marketing Consultant, NYU Adjunct Professor A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact. Learning objectives What is content marketing? Creating a content strategy Selecting the right type of content Producing content Tips for successful storytelling Promoting with owned and shared media Promoting with earned and paid media Innovating with content Conveying thoug

Become a Project Manager PATH Project managers are catalysts for change. Learn how to manage projects from beginning to end using proven project management techniques. After completing this learning path, you'll have the skills and knowledge to manage simple projects as well as complex, enterprise-wide initiatives. Project Management Foundations By: Bonnie Biafore Project Management Foundations: Ethics By: Bob McGannon Project Management Foundations: Requirements By: Daniel Stanton Project Management Foundations: Schedules By: Bonnie Biafore Project Management Foundations: Budgets By: Bob McGanno Project Management Foundations: Teams By: Daniel Stanton Project Management Foundations: Communication By: Doug Rose Project Management Foundations: Risk By: Bob McGannon Managing Project Stakeholders By: Natasha Kasimtseva Microsoft Project Quick Tips By: Bonnie Biafore Bonnie Biafore PMP, Trainer, Best-Selling Author Bob McGannon PMP and PRINCE2 Certified Consultant, Author, and Speaker

Project Management Foundations Ethics - Project Management Institute (PMI)® Bob McGannon PMP and PRINCE2 Certified Consultant, Author, and Speaker Your overall success as a project manager depends upon your ability to identify and manage ethical issues. Ethical behavior is also a requirement for good standing with the Project Management Institute (PMI). To boost your reputation and increase project participation and success, you need to learn how to conduct your project in an ethical way and solve any complications that may arise—due to conflicts of interest, business pressure, or even fear of failure. Join PMP Bob McGannon in this course, as he examines the core values of ethical projects and the different ethical standards that can be applied to project management. Bob also shows how to develop and apply a framework for ethical decision-making that balances your organization’s unique cultural expectations with your own personal standards. Learning objectives Describe three ethical va

Marketing Foundations Certificate Drew Boyd Global leader in creativity and innovation Marketing is a high-stakes game. Whether you’re starting your career or trying to sharpen your skills for the next campaign, you need a strong foundation to move forward. This course teaches the fundamentals elements of any successful marketing endeavor. Instructor Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; and creating tactical programs that link your strategy to real-world campaigns. Plus, get tips for organizing an effective cross-functional team, getting buy-in throughout an organization, and measuring your results.

Human Resource Compensation and Benefits HR Certification Institute® (HRCI®) Wayne Cascio University of Colorado Professor and Author To attract and retain top talent, it's crucial for companies to get compensation and benefits right. When employees feel that they're paid fairly for what they do, there's greater incentive for them to excel in the workplace. This course provides an overview of the strategic choices that employers must make when developing a total rewards system. HR expert Wayne Cascio addresses management, policy, and legal issues in developing pay structures, incentive plans, and benefit offerings. He discusses how to establish an effective performance review process, how pay surveys drive decisions about compensation and benefits, the role of HR technology, and more. HR Certification Institute® (HRCI®) Recertification Credits:  1.25 LinkedIn Learning is a recognized Approved Provider #604152. HR Certification Institute® preapproved this program for general

Human Resource Compensation and Benefits Society for Human Resource Management (SHRM®) Wayne Cascio University of Colorado Professor and Author To attract and retain top talent, it's crucial for companies to get compensation and benefits right. When employees feel that they're paid fairly for what they do, there's greater incentive for them to excel in the workplace. This course provides an overview of the strategic choices that employers must make when developing a total rewards system. HR expert Wayne Cascio addresses management, policy, and legal issues in developing pay structures, incentive plans, and benefit offerings. He discusses how to establish an effective performance review process, how pay surveys drive decisions about compensation and benefits, the role of HR technology, and more. Society for Human Resource Management (SHRM®) Professional Development Credits (PDCs):  1.25 LinkedIn Learning is registered with SHRM to offer SHRM-CP or SHRM-SCP professional devel

HR and Digital Trasformation HR Certification Institute® (HRCI®) Charlene Li Author and Speaker on Leadership, Strategy, and Marketing Digital transformation is the integration and acceptance of new technology in all areas of a business, enabling a more innovative and productive workforce. It's a people-centric process, which is why HR plays such an essential part. In this course, bestselling business author and analyst Charlene Li explores the role of HR in successful digital transformation. Learn how to move recruiting online, implement digital learning and development, leverage cloud productivity tools, eliminate the performance review, and start incorporating data into your decision-making. Plus, find out how transforming your employee experience and company culture will lead to increased innovation, productivity, and engagement. HR Certification Institute® (HRCI®) Recertification Credits:  1.5 LinkedIn Learning is a recognized Approved Provider #604152. HR Certification Instit

HR and Digital Trasformation Society for Human Resource Management (SHRM®) Charlene Li Author and Speaker on Leadership, Strategy, and Marketing Digital transformation is the integration and acceptance of new technology in all areas of a business, enabling a more innovative and productive workforce. It's a people-centric process, which is why HR plays such an essential part. In this course, bestselling business author and analyst Charlene Li explores the role of HR in successful digital transformation. Learn how to move recruiting online, implement digital learning and development, leverage cloud productivity tools, eliminate the performance review, and start incorporating data into your decision-making. Plus, find out how transforming your employee experience and company culture will lead to increased innovation, productivity, and engagement. Society for Human Resource Management (SHRM®) Professional Development Credits (PDCs):  1.5 LinkedIn Learning is registered with SHRM to off

Become a HR Business Partner PATH Get the skills you need to become an HR business partner, a position that serves as an essential operational and strategic resource and drives change within an organization. Course Human Resources Foundations By: Wayne Cascio Course HR as a Business Partner By: Michael McLernon Course Understanding Business By: Eddie Davila Course Connecting with Executives By: John Ullmen Course Organization Design By: Amy Kates Course Talent Management By: Kathrine Sharon Course Human Resources in the On-Demand Economy By: Wayne Cascio Course Employer Branding to Attract Talent By: Roberta Matuson Course Human Resources: Managing Employee Problems By: JoAnn R. Corley Course Resources: Running Company Onboarding By: Jeff Toister Course Human Communicating with Empathy By: Sharon Steed

Communicating with Empathy Project Management Institute (PMI)® Sharon Steed Corporate Empathy and Communications Consultant When you seek to understand the perspective of another person, you are practicing empathy. When empathetic communication is encouraged at work, individuals feel more comfortable speaking openly, they feel like they matter, and they feel safe. That's why empathy at work is crucial to company-wide success. In this course, communication expert Sharon Steed explains the principles of empathetic communication and shares specific strategies to help improve your approach to difficult conversations. Get ready to learn how to converse empathetically to improve your one-on-one conversations and team interactions. Project Management Institute (PMI)® PDUs/ContactHours:  1 LinkedIn Learning has been reviewed and approved by the PMI® Authorized Training Partner Program. This course qualifies for professional development units (PDUs). The PMI Authorized Training Partner logo

Human Resources Running Company Onboarding HR Certification Institute® (HRCI®) Jeff Toister Author, Consultant, Trainer The first step in converting a promising job candidate into a successful employee lies in your organization's onboarding process. How can you improve an employee's first days and weeks on the job? How can you create long-term employee engagement and growth? How do you make sure onboarding is consistent from team to team? In the course, HR professional Jeff Toister shows how to build a successful company-wide onboarding program. He helps you determine the contacts, equipment, and training employees need to be effective, and define an engaging onboarding experience that excites new hires. He helps you identify key onboarding stakeholders (including recruiters, trainers, and managers), establish goals and milestones to evaluate employees' progress, and develop a first-rate training program to show new hires how to do their jobs. HR Certification Institute® (H

Human Resources Running Company Onboarding Society for Human Resource Management (SHRM®) Jeff Toister Author, Consultant, Trainer The first step in converting a promising job candidate into a successful employee lies in your organization's onboarding process. How can you improve an employee's first days and weeks on the job? How can you create long-term employee engagement and growth? How do you make sure onboarding is consistent from team to team? In the course, HR professional Jeff Toister shows how to build a successful company-wide onboarding program. He helps you determine the contacts, equipment, and training employees need to be effective, and define an engaging onboarding experience that excites new hires. He helps you identify key onboarding stakeholders (including recruiters, trainers, and managers), establish goals and milestones to evaluate employees' progress, and develop a first-rate training program to show new hires how to do their jobs. Society for Human Re

Human Resources Managing Employeer Problems JoAnn R. Corley Founder of JCS Business Advisors Every company has people problems. Managing them is one of the core responsibilities for human resources. So how should an HR professional approach the inevitable conflicts that can arise in the workplace? In this course, JoAnn Corley explains the role of an administrator—enforcing policy and legal rules—as well as the need and role of an advisor—coaching and viewing problems as opportunities for growth. First, get an overview of the most common employee problems and why they can present a legal risk to your company. Then learn why, as with most HR functions, problem management starts by putting a good process in place. Discover the importance of training and documentation, and find out how to circle back to the employee handbook when problems occur. JoAnn also explains how to move from the administrator to the advisor mindset by having conversations with employees and partnering with their man

Employer Branding HR Certification Institute® (HRCI®) Roberta Matuson Global Strategist, Advisor, Author, President of Matuson Consulting In the war for talent, having a strong brand can help you attract and retain the most talented employees. Candidates want to work for employers with great reputations—who are known for fairness, flexibility, independence, strong leadership, and opportunities for growth. In this course, leadership consultant and coach Roberta Matuson helps employers understand what top talent considers when evaluating organizations as potential employers, and explains how to build an employer brand to attract talent and keep it compelling and relevant. Become the company people dream of working for—build your brand as a top employer. HR Certification Institute® (HRCI®) Recertification Credits:  1 LinkedIn Learning is a recognized Approved Provider #604152. HR Certification Institute® preapproved this program for general recertification credits towards aPHR™, aPHRi™, P

Employer Branding Society for Human Resource Management (SHRM®) Roberta Matuson Global Strategist, Advisor, Author, President of Matuson Consulting In the war for talent, having a strong brand can help you attract and retain the most talented employees. Candidates want to work for employers with great reputations—who are known for fairness, flexibility, independence, strong leadership, and opportunities for growth. In this course, leadership consultant and coach Roberta Matuson helps employers understand what top talent considers when evaluating organizations as potential employers, and explains how to build an employer brand to attract talent and keep it compelling and relevant. Become the company people dream of working for—build your brand as a top employer. Society for Human Resource Management (SHRM®) Professional Development Credits (PDCs):  1 LinkedIn Learning is registered with SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). SHRM-CP® and SHRM-SCP® are

Human Resources in the on demand economy HR Certification Institute® (HRCI®) Wayne Cascio University of Colorado Professor and Author Companies like Uber and Airbnb have ushered in a new type of labor force where the terms "employee" and "employer" take on new meaning. To fill these on-demand jobs, HR departments need to become proficient at recruiting and managing a pool of rotating outside workers. Professor and HR expert Wayne Cascio outlines the HR and management challenges brought about by companies working with on-demand workers. Wayne first outlines the characteristics of freelancers, contractors, and elancers, and what they look for in an employer. He then reviews the management challenges involved in leading an on-demand team, and the implications for HR professionals responsible for developing a global supply chain of talent. He also considers critical legal issues: how to protect proprietary information, how to avoid violations of compensation and benefit

Human Resources in the on demand economy Society for Human Resource Management (SHRM®) Wayne Cascio University of Colorado Professor and Author Companies like Uber and Airbnb have ushered in a new type of labor force where the terms "employee" and "employer" take on new meaning. To fill these on-demand jobs, HR departments need to become proficient at recruiting and managing a pool of rotating outside workers. Professor and HR expert Wayne Cascio outlines the HR and management challenges brought about by companies working with on-demand workers. Wayne first outlines the characteristics of freelancers, contractors, and elancers, and what they look for in an employer. He then reviews the management challenges involved in leading an on-demand team, and the implications for HR professionals responsible for developing a global supply chain of talent. He also considers critical legal issues: how to protect proprietary information, how to avoid violations of compensation a