Dawid F. Prestini

 Management of Fashion and Luxury Companies Certificate Completed by  Dawid F. Prestini May 7, 2021 Grade Achieved: 92% Certifies their successful completion of Management of Fashion and Luxury Companies Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course. What is Fa...

University of California Irvine Stephane A. Muller, EdD Business & Technology Academic Director  Completed by  Dawid F. Prestini April 11, 2021 4 weeks of study Grade Achieved: 92.02% Certifies their successful completion of Identifying, Attracting, and Growing Your Digital Audience E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital...

📚  E-Marketing Specialization   🕐 3  months University of California - IRVINE Completed by  Dawid F. Prestini April 11, 2021 3 months of study Certifies their successful completion of University of California , Irvine E-Marketing Specialization. Course Certificates Completed Identifying, Attracting, and Growing Your Digital Audience Strategies for Converting and Retaining Customers Online Mobile Marketing, Optimization Tactics, and Analytics In this Specialization, learners successfully completed course materials relating to the current landscape of the digital business environment, and identified strategies to define, attract, and engage an audience online.  Learners developed a digital marketing plan designed to meet goals and objectives for a new business, product, or service, and created a marketing strategy that leverages social media, mobile marketing, and landing page best practices.  Finally, learners explored how to apply testing and an...

Shane Snow on Storytelling - Project Management Institute (PMI)® Shane Snow LinkedIn InfluencerJournalist and Cofounder of Contently   Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people care with personal stories, brand stories, or any other kind of story—using the core elements of narrative and established storytelling frameworks. Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization. Learning objectives The science of great stories The elements of effective storytelling Building relationships via storytelling Selling with storytelling Building and engaging audiences Using storytelling frameworks like the Ben Franklin method Project...

Advanced Branding Certificate Brad Batesole Marketing Thought Leader, Chief Learning Officer at Madecraft How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand, in this course with marketing expert Brad Batesole. Explore best practices for researching, developing, visualizing, and managing your brand, and learn about incorporating your brand throughout various customer touchpoints and keeping tabs on your brand as your company grows.

Branding Foundations Certificate Drew Boyd Global leader in creativity and innovation Strong, effective brands give you a competitive advantage in the marketplace and help you weather the storms of market competition. Whether you have an existing brand or you’re starting a new one from scratch, this course provides the tools and frameworks you need to build brand equity. Learn how to define your core values, link them to your brand, and launch and communicate the brand effectively, both internally to employees and externally via social media, PR, advertising, packaging, and other channels. Instructor Drew Boyd, a marketing expert with over three decades of experience, also explains how to measure brand performance and sustain its value and relevance over time.

Marketing Communications Certificate Deirdre Breakenridge CEO at Pure Performance Communications In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design and execute a marketing plan that resonates with audiences—as well as how to measure the results. In this course, learn how to chart your own marketing roadmap. Join marketing expert Deirdre Breakenridge as she explains how to research your marketing communication needs, craft a marketing plan that helps you connect with your audience, and leverage PR, social media, and email marketing strategies. Plus, she discusses how to launch your campaign, and track your program through a measurement dashboard.

📚 Facebook Social Media Marketing  Specialization 🕐 7  months UCLA - Anderson School of Managment     This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certificati...

ULCA - Anderson School of Management Daniel Kob Marketing Leader & Entrepreneur This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate...

Università Luigi Bocconi Gabriele Troilo Associate Professor Department of Marketing Università L. Bocconi Completed by  Dawid F. Prestini December 16, 2020 5 weeks Grade Achieved: 68.75% Certifies their successful completion of Food & Beverage Management Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition...