Dawid F. Prestini

 Marketing Design with Easil Certificate Completed by  Dawid F. Prestini May 7, 2021 12 hours Grade Achieved: 100% Certifies their successful completion of Marketing Design with Easil Easil is a free, user-friendly platform which allows you to create informative and eye catching designs to market your products, events, or services. Known for their “drag-and-drop” features, Easil gives you the ability to truly customize each of your ads to meet your marketing needs. Easil has a library of free templates available to use, which makes creating ads and marketing campaigns a breeze. With social media’s heavy influence and presence in today’s society, it is important to create a strong social media presence when advertising your company. This will help to ensure target market engagement and keep your customers up to date on your current sales, projects, and events. In this project, we will use Easil to create social media posts to help boost online presence and increase custo...

Northwestern University Professor Randy Hlavac Medill School of Journalism & Communications Completed by  Dawid F. Prestini April 18, 2021 4 weeks of study Grade Achieved: 92.50% Certifies their successful completion of The Importance of Listening In this second course in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this course , guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the course for free! Those purchasing the...

University of California Irvine Stephane A. Muller, EdD Business & Technology Academic Director  Completed by  Dawid F. Prestini April 11, 2021 4 weeks of study Grade Achieved: 92.02% Certifies their successful completion of Identifying, Attracting, and Growing Your Digital Audience E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital...

Northwestern University Professor Randy Hlavac Medill School of Journalism, Media,Integrated Marketing Communications  Completed by  Dawid F. Prestini April 17, 2021 4 weeks of study Grade Achieved: 87.50% Certifies their successful completion of What is Social? The “What Is Social?" is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies wit...

📚  E-Marketing Specialization   🕐 3  months University of California - IRVINE Completed by  Dawid F. Prestini April 11, 2021 3 months of study Certifies their successful completion of University of California , Irvine E-Marketing Specialization. Course Certificates Completed Identifying, Attracting, and Growing Your Digital Audience Strategies for Converting and Retaining Customers Online Mobile Marketing, Optimization Tactics, and Analytics In this Specialization, learners successfully completed course materials relating to the current landscape of the digital business environment, and identified strategies to define, attract, and engage an audience online.  Learners developed a digital marketing plan designed to meet goals and objectives for a new business, product, or service, and created a marketing strategy that leverages social media, mobile marketing, and landing page best practices.  Finally, learners explored how to apply testing and an...

Become a Social Media Marketer PATH Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers. Social Media Marketing Foundations By: Brian Honigman Social Media Marketing: Managing Online Communities (2015) By: Megan Adams Social Media Marketing for Small Business By: Martin Waxman Social Media Marketing with Facebook and Twitter By: Megan Adams Marketing on Twitter By: Megan Adams Marketing on Facebook By: Megan Adams Advertising on Facebook By: Megan Adams Advertising on Instagram By: Anson Alexander Advertising on YouTube By: Anson Alexander Social Media Marketing: ROI By: Carlos Gil Social Media Marketing: Strategy and Optimization By: Martin Waxman

Advertising on YouTube Certificate Anson Alexander Blogger, Author, SEO Expert, Teacher, Tech Geek Grab attention—and customers—by advertising on YouTube. Marketing expert Anson Alexander shows you how to create and manage ad campaigns on YouTube, the world’s largest video platform. Great ads start with great content, Anson begins with tips for creating short, engaging videos that meet YouTube guidelines. He then demonstrates how to build ad campaigns, set reasonable budgets, and target the right audiences using interests and demographics. Finally, to make sure you get the best return on your investment, Anson shows how to measure ad performance and make any necessary adjustments.

Advertising on Instagram Certificate Anson Alexander Blogger, Author, SEO Expert, Teacher, Tech Geek Learn the ins and outs of advertising on Instagram. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, build a campaign, and leverage Facebook Ads Manager along the way. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. He also covers analytics, so you can discover how to adjust your advertising efforts based on performance information you find in analytics reports.

Advertising on Facebook Certificate Megan Adams Social Media Strategist, Viral Marketer Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising—while avoiding some of the platform’s main pitfalls. Megan Adams is a Facebook advertising expert that will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. She shows how to write your ads, plan your budget, and boost your posts, and leverage the most powerful Facebook tools, like Ads Manager and Analytics. By the end, you’ll be armed with knowledge to use Facebook Ads to its greatest potential, creating campaigns that deliver engaging campaigns to the right audiences and drive business back to your brand.

Social Media Marketing with Facebook and Twitter - Project Management Institute (PMI)® Megan Adams Social Media Strategist, Viral Marketer Learn how to use social media to promote your business. Discover how to create Facebook and Twitter profiles that engage customers and build great buzz for your brand. In this LinkedIn Learning course, marketing expert Megan Adams shows how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook differs from Twitter, and how to adjust your strategy to succeed on both platforms. Megan then shows how to build out your profiles and write engaging, high-quality content that interests your target audience. She explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by attracting more followers and fans. Finally, Megan shows you how to measure the results of your efforts to see how well your posts and tweets are performing, and provides some sim...