Dawid F. Prestini

📖 Content Strategy for Professionals Managing Certificate Professor 🔗 Randy Hlavac  School of Journalism Northwestern University   🕐  3  wks Completed by  Dawid F. Prestini April 18, 2021 3 week Grade Achieved: 100.00% Certifies their successful completion of Content Strategy for Professionals: Managing Content Platforms and Design Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Social and Mobile Media Module 2 is dedicated to utilizing social and mobile media. Managing Content and IP Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

Shane Snow on Storytelling - Project Management Institute (PMI)® Shane Snow LinkedIn InfluencerJournalist and Cofounder of Contently   Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people care with personal stories, brand stories, or any other kind of story—using the core elements of narrative and established storytelling frameworks. Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization. Learning objectives The science of great stories The elements of effective storytelling Building relationships via storytelling Selling with storytelling Building and engaging audiences Using storytelling frameworks like the Ben Franklin method Project...

Writing a Press Release Certificate Andrea Holland PR Professional, Business Builder Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. In this short writing course, PR expert Andrea Holland explains how to write an effective press release. She begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your headline and subhead down, crafting body copy, adding your boilerplate, and distributing the release through a newswire. Follow along using the handout Andrea has included with the course—a template she uses to kick-start the writing process for her own clients.

📚 Facebook Social Media Marketing  Specialization 🕐 7  months UCLA - Anderson School of Managment     This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certificati...

UCLA - Anderson School of Management Anke Audenaert CEO & Co-FounderAptly - Adj. Professor - UCLA Anderson School of Management This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project. By the end of this course, you will be able to: • Establish and manage a social media presence • Create a Facebook business page and an Instagram account for business • Understand how and why to create content for social media • Create a brand, tone, and voice for a social media presence • Manage a content c...

Content Marketing Foundations Certificate Brian Honigman Marketing Consultant, NYU Adjunct Professor A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact. Learning objectives What is content marketing? Creating a content strategy Selecting the right type of content Producing content Tips for successful storytelling Promoting with owned and shared media Promoting with earned and paid media Innovating with content Conveying thoug...

Online Marketing Foundations - Project Management Institute (PMI)® Brad Batesole Brad Batesole Marketing Thought Leader, Chief Learning Officer at Madecraft Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile ...