Dawid F. Prestini

National Association of State Boards of Accountancy (NASBA) Stacey Gordon Founder and CEO of Rework Work We're all biased. Our experiences shape who we are, and our race, ethnicity, gender, height, weight, sexual orientation, place of birth, and other factors impact the lens with which we view the world. In this course, diversity expert Stacey Gordon helps you recognize and acknowledge your own biases so that you can identify them when making decisions, and prevent yourself from making calls based on a biased viewpoint. Stacey explains some of the most common forms that a bias takes: affinity bias, halo bias, perception bias, and confirmation bias. She helps you recognize the negative effects of bias within your organization, as well as the benefits to be realized by uncovering bias in decision-making processes. Finally, she outlines strategies for overcoming personal and organizational bias. Learning objectives Recognize when unconscious bias occurs and why it's important to u...

National Association of State Boards of Accountancy (NASBA) Instructor Megan Adams Megan Adams Social Media Strategist, Viral Marketer Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business. Learning objectives Recognize the purpose of email marketing. Recall the goal of a segmentation strategy. Determine...

National Association of State Boards of Accountancy (NASBA) Professor: Oliver Schinkten Speaker, Consultant, Writer, Video Trainer By harnessing the power of the LinkedIn platform, you can tap into an expansive network of professionals, companies, and groups in your industry and beyond. In this course, discover how to make the most of your LinkedIn account. Follow Oliver Schinkten as he explains how to build a stellar LinkedIn profile, and shares how to expand your network, look for new career opportunities, join groups, share updates, and contribute your own thought leadership. Plus, Oliver explores privacy settings and account types. Upon wrapping up this course, you'll have the tools you need to grow your career by leveraging LinkedIn. Learning objectives Recognize how to choose which industry you are in when setting up your LinkedIn account. Name the two options you have for writing your LinkedIn profile summary. Explain how LinkedIn lists your skills based on endorsements. Rec...

National Association of State Boards of Accountancy (NASBA) Tatiana KolovouFaculty Member at Kelley School of Business Brenda Bailey-HughesSenior Lecturer at Kelley School of Business Listening is a critical competency, whether you are interviewing for your first job or leading a Fortune 500 company. Surprisingly, relatively few working professionals have ever had any formal training in how to listen effectively. In this course, communications experts Tatiana Kolovou and Brenda Bailey-Hughes show how to assess your current listening skills, understand the challenges to effective listening (such as distractions!), and develop behaviors that will allow you to become a better listener—and a better colleague, mentor, and friend. Learning objectives Define attentive listening. Explore what happened when you are distracted by delivery. Recall what a mental filter is and how it can affect assumptions. Explore methods for choosing the best paraphrasing response in the situation. List the five ...