Dawid F. Prestini

Anderson School of Management Daniel Kob Marketing Leader & Entrepreneur This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio . By the end of this course, you will be able to: • Structure campaigns in Facebook Ads Manager • Identify the major components and elements of an ad in Facebook Ads Manager • Build an ad that aligns with your marketing objectives and target it to your intended audience • Set a budget, placement, and schedule for your ads in Facebook Ads Manager • Edit and troubleshoot your ads in Facebook Ads Manager This course

Marketing on Facebook 2019 Certificate Megan Adams Megan Adams Social Media Strategist, Viral Marketer This course shows you the basics of setting up a Facebook account exclusively for business use and building out your page in a way that clearly identifies your brand. First, find out how to get started with Facebook and create a page. Next, discover ways you can build your audience by posting interesting and meaningful content. Then, learn how to use advanced features, including events and Facebook Live. Additionally, see how to promote your business and engage with your followers by leveraging comments and managing promotions. Tracking and analytics features are also covered. Upon wrapping up this course, you'll have the tools you need to create meaningful posts and identify winning strategies for building and maintaining a thriving community. Learning objectives Define what a Facebook page is and how it works. Describe the benefits of adding photos and videos to your Facebook pa