Dawid F. Prestini

📚  E-Marketing Specialization   🕐 3  months University of California - IRVINE Completed by  Dawid F. Prestini April 11, 2021 3 months of study Certifies their successful completion of University of California , Irvine E-Marketing Specialization. Course Certificates Completed Identifying, Attracting, and Growing Your Digital Audience Strategies for Converting and Retaining Customers Online Mobile Marketing, Optimization Tactics, and Analytics In this Specialization, learners successfully completed course materials relating to the current landscape of the digital business environment, and identified strategies to define, attract, and engage an audience online.  Learners developed a digital marketing plan designed to meet goals and objectives for a new business, product, or service, and created a marketing strategy that leverages social media, mobile marketing, and landing page best practices.  Finally, learners explored how to apply testing and analytics to optimize marketing efforts a

UCLA - Anderson School of Management Anke Audenaert CEO & Co-FounderAptly - Adj. Professor - UCLA This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who wan