Northwestern University Professor Randy Hlavac Medill School of Journalism & Communications Completed by Dawid F. Prestini April 18, 2021 4 weeks of study Grade Achieved: 92.50% Certifies their successful completion of The Importance of Listening In this second course in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this course , guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the course for free! Those purchasing the
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