Dawid F. Prestini

Viral Marketing and How to Craft Contagious Content Certificate Completed by  Dawid F. Prestini May 3, 2021 Grade Achieved: 87.50% Certifies their successful completion of Viral Marketing and How to Craft Contagious Content Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareabl

Northwestern University Professor Randy Hlavac Medill School of Journalism, Media,Integrated Marketing Communications  Completed by  Dawid F. Prestini April 17, 2021 4 weeks of study Grade Achieved: 87.50% Certifies their successful completion of What is Social? The “What Is Social?" is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies wit