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Shane Snow on Storytelling - Project Management Institute (PMI)® Certificate

Shane Snow on Storytelling - Project Management Institute (PMI)®

Shane Snow LinkedIn InfluencerJournalist and Cofounder of Contently

 


Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. LinkedIn Influencer and best-selling business author Shane Snow shares his approach to crafting compelling stories. Learn how to make people care with personal stories, brand stories, or any other kind of story—using the core elements of narrative and established storytelling frameworks. Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization.

Learning objectives

  • The science of great stories
  • The elements of effective storytelling
  • Building relationships via storytelling
  • Selling with storytelling
  • Building and engaging audiences
  • Using storytelling frameworks like the Ben Franklin method

Project Management Institute (PMI)®

PDUs/ContactHours: 1
LinkedIn Learning has been reviewed and approved by the PMI® Authorized Training Partner Program. This course qualifies for professional development units (PDUs).The PMI Authorized Training Partner logo is a registered mark of the Project Management Institute, Inc.
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