Dawid F. Prestini

Learn Social Media Monitoring Certificate Martin Waxman Communications Strategist, Digital Strategy and Social Media Educator Social media can provide your company with a wealth of information about what your customers—and competitors—really think about your organization. In this course, learn how to incorporate social listening in your organization's marketing strategy. Join digital and social media strategist Martin Waxman as he explains how to set up your social listening dashboard, tune into the right online conversations, and use social listening to discover insights that could lead to new products and opportunities. He also covers how to use social listening for customer service, as well as how to identify issues and crisis situations where your company's reputation may be at stake.

Social Media Marketing for Small Businesses Certificate Martin Waxman Communications Strategist, Digital Strategy and Social Media Educator Small businesses can't afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store. Learn what it takes to be successful at social media marketing, without a lot of resources or dedicated marketing staff. Digital and social media strategist Martin Waxman explains the key terms and definitions—everything from SEO to hashtags—and tells you how to start finding your customers online. Learn how to make an action plan that outlines your goals, team, and budget, and find time to implement your ideas. He also talks about what content to publish where and the tools you need to measure the success of your efforts.

Social Media Marketing with Facebook and Twitter - Project Management Institute (PMI)® Megan Adams Social Media Strategist, Viral Marketer Learn how to use social media to promote your business. Discover how to create Facebook and Twitter profiles that engage customers and build great buzz for your brand. In this LinkedIn Learning course, marketing expert Megan Adams shows how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook differs from Twitter, and how to adjust your strategy to succeed on both platforms. Megan then shows how to build out your profiles and write engaging, high-quality content that interests your target audience. She explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by attracting more followers and fans. Finally, Megan shows you how to measure the results of your efforts to see how well your posts and tweets are performing, and provides some sim...

Project Management Institute (PMI)® Instructor Megan Adams Megan Adams Social Media Strategist, Viral Marketer Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business. Learning objectives Recognize the purpose of email marketing. Recall the goal of a segmentation strategy. Determine the appropriate strateg...

National Association of State Boards of Accountancy (NASBA) Instructor Megan Adams Megan Adams Social Media Strategist, Viral Marketer Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business. Learning objectives Recognize the purpose of email marketing. Recall the goal of a segmentation strategy. Determine...

Marketing on Linkedin Certificate Marcus Murphy Sales Expert LinkedIn is more than just a platform for you to showcase your own professional achievements and updates. With over 500 million members, LinkedIn is also a hugely valuable space for business owners to maximize their exposure and reach, as well as spark new sales conversations with professionals of all stripes. In this course, join instructor Marcus Murphy as he shows how to market your small, medium, or solo business on LinkedIn. Get tips for sprucing up your personal profile; building an effective company page that’s optimized for search; creating a smart content strategy; crafting high-quality, sharable posts; and more.