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Mobile Marketing, Optimization Tactics, and Analytics Certificate

📖 Mobile Marketing Optimization Tactics & Analytics Certificate   🕐  4  wks Academic Director EdD Business & Technology Stephane A. Muller University of California - IRVINE Completed by  Dawid F. Prestini April 11, 2021 4 weeks of study Grade Achieved: 100% Certifies their successful completion of Mobile Marketing, Optimization Tactics, and Analytics Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series. You are highly encouraged to use this course experience to begin building a digital marketing plan for your cu...

E-Marketing Specialization

📚  E-Marketing Specialization   🕐 3  months University of California - IRVINE Completed by  Dawid F. Prestini April 11, 2021 3 months of study Certifies their successful completion of University of California , Irvine E-Marketing Specialization. Course Certificates Completed Identifying, Attracting, and Growing Your Digital Audience Strategies for Converting and Retaining Customers Online Mobile Marketing, Optimization Tactics, and Analytics In this Specialization, learners successfully completed course materials relating to the current landscape of the digital business environment, and identified strategies to define, attract, and engage an audience online.  Learners developed a digital marketing plan designed to meet goals and objectives for a new business, product, or service, and created a marketing strategy that leverages social media, mobile marketing, and landing page best practices.  Finally, learners explored how to apply testing and an...

Online Marketing Foundations - Project Management Institute (PMI)®

Online Marketing Foundations - Project Management Institute (PMI)® Brad Batesole Brad Batesole Marketing Thought Leader, Chief Learning Officer at Madecraft Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile ...

Email and Newsletter Marketing Foundations - Project Management Institute (PMI)®

Project Management Institute (PMI)® Instructor Megan Adams Megan Adams Social Media Strategist, Viral Marketer Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business. Learning objectives Recognize the purpose of email marketing. Recall the goal of a segmentation strategy. Determine the appropriate strateg...

Email and Newsletter Marketing Foundations - National Association of State Boards of Accountancy (NASBA)

National Association of State Boards of Accountancy (NASBA) Instructor Megan Adams Megan Adams Social Media Strategist, Viral Marketer Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business. Learning objectives Recognize the purpose of email marketing. Recall the goal of a segmentation strategy. Determine...