Learn Social Media Monitoring Certificate

Martin Waxman Communications Strategist, Digital Strategy and Social Media Educator

Social media can provide your company with a wealth of information about what your customers—and competitors—really think about your organization. In this course, learn how to incorporate social listening in your organization's marketing strategy. Join digital and social media strategist Martin Waxman as he explains how to set up your social listening dashboard, tune into the right online conversations, and use social listening to discover insights that could lead to new products and opportunities. He also covers how to use social listening for customer service, as well as how to identify issues and crisis situations where your company's reputation may be at stake.

Comments

Facebook Social Media Marketing Professional Specialization

📚 Facebook Social Media Marketing Specialization 🕐 7 months UCLA - Anderson School of Managment This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certificati...

Create an A/B web page marketing test with Google Optimize

Create an A/B web page marketing test with Google Optimize Completed by Dawid F. Prestini May 2, 2021 1.5 hours Grade Achieved: 80% Certifies their successful completion of Create an A/B web page marketing test with Google Optimize In this 12-hours long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Intro and get started with Google Optimize Activate Google Optimize, Analytics and install the extension Create a sample Google Site Install Optimize, Analytics and set up the first experience Create a page variant for A/B testing Set up page and audience targeting Create objectives Finish additional settings, traffic allocation and ac...

Strategies for Assisted Living Communities during COVID-19 Certificate

Johns Hopkins University - 1 WEEK Morgan Katz, MD, MHS; Juliana Bilowich;Alice Bonner, PhD, RN; Robin Jump, MD, PhD; and Molly Nace, MPH SARS-CoV-2, the virus that causes COVID-19, poses a high risk for assisted living communities due to residents’ age, health status, and communal living environment. The COVID-19 response has largely focused on nursing homes, leaving assisted living communities in the United States with fragmented guidance on how to respond to COVID-19 challenges. This course provides comprehensive instruction and resources for administrators and direct-care staff of assisted living communities. Learners will hear from experts about best practices to prevent COVID-19 outbreaks and promote well-being. Topics discussed include development of emergency preparedness plans, infection and outbreak prevention, staffing considerations, testing, and contact tracing. The course also covers strategies for communicating with stakeholders, promoting resident and staff well-being, ...

Dawid F. Prestini

Search This Blog