Dawid F. Prestini

  Create a Google Video Ads Sequence Campaign  Certificate Completed by  Dawid F. Prestini May 2, 2021 12 hours Grade Achieved: 90% Certifies their successful completion of  Create a Google Video Ads Sequence Campaign In this 12-hour long project-based course, you will learn how to set up marketing goals and strategy, create a video campaign targeted to YouTube and Display, create a video ad sequence to generate interactive storymarketing and storytelling campaign by showing a sequence of interconnected video ads based on previous interactions with the user. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Introduction and create accounts Select a strategy and goal Create and link your YouTube Channel Set up bidding, budget and network targeting Set location and language targeting Set up people targeting options Set up content targeting options Set up additi...

Set up Google Analytics for a single page website Certificate Completed by  Dawid F. Prestini May 2, 2021 12 hour Grade Achieved: 97.50% Certifies their successful completion of Set up Google Analytics for a single page website In this 12-hours long project-based course, you will learn how to set up Google Analytics for web sites and particularly for single-page web applications/websites. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Create an Analytics account and start collecting data Generate pageviews and track the user movements on the SPA Gain an overview of the reports and how to use Analytics Create events in Analytics Set up Goals and Conversions Set up USER ID tracking

 Marketing Design with Easil Certificate Completed by  Dawid F. Prestini May 7, 2021 12 hours Grade Achieved: 100% Certifies their successful completion of Marketing Design with Easil Easil is a free, user-friendly platform which allows you to create informative and eye catching designs to market your products, events, or services. Known for their “drag-and-drop” features, Easil gives you the ability to truly customize each of your ads to meet your marketing needs. Easil has a library of free templates available to use, which makes creating ads and marketing campaigns a breeze. With social media’s heavy influence and presence in today’s society, it is important to create a strong social media presence when advertising your company. This will help to ensure target market engagement and keep your customers up to date on your current sales, projects, and events. In this project, we will use Easil to create social media posts to help boost online presence and increase custo...

Create an A/B web page marketing test with Google Optimize  Completed by  Dawid F. Prestini May 2, 2021 1.5 hours Grade Achieved: 80% Certifies their successful completion of Create an A/B web page marketing test with Google Optimize In this 12-hours long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Intro and get started with Google Optimize Activate Google Optimize, Analytics and install the extension Create a sample Google Site Install Optimize, Analytics and set up the first experience Create a page variant for A/B testing Set up page and audience targeting Create objectives Finish additional settings, traffic allocation and ac...

 Create a Google Ads Search Campaign Certificate Completed by  Dawid F. Prestini April 26, 2021 12 hours Grade Achieved: 90% Certifies their successful completion of Create a Google Ads Search Campaign In this 12-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Intro and account creation Set up your goals and campaign type Choose your main targeting options. 4. Define bidding and budget Create adgroups and keywords Design compelling ads Pause and activate ad groups, personalize keyword match types Set up conversion tracking

  Google Ads for Beginners Certificate Completed by  Dawid F. Prestini April 26, 2021 12 hours Grade Achieved: 97.50% Certifies their successful completion of Google Ads for Beginners In this 12-hours long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the tutorial, you will be able to: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads -...

Viral Marketing and How to Craft Contagious Content Certificate Completed by  Dawid F. Prestini May 3, 2021 Grade Achieved: 87.50% Certifies their successful completion of Viral Marketing and How to Craft Contagious Content Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareabl...

  Strategies for Converting & Retaining Customers Certificate Completed by  Dawid F. Prestini April 11, 2021 4 weeks of study Grade Achieved: 90.83% Certifies their successful completion of Strategies for Converting and Retaining Customers Online Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Explore how to leverage keywords and search engine marketing in your ad campaigns - Develop a sampl...

Manage web spam in Google Analytics Certificate Completed by  Dawid F. Prestini May 2, 2021 12 hours Grade Achieved: 100% Certifies their successful completion of Manage web spam in Google Analytics you will learn how to identify and manage web (referral and ghost) spam with filters in Google Analytics, filter internal traffic and clean past data of spam with segmentation. While the principles are valid to learn for everyone, it is preferable to have an active Google Analytics account to apply them to during the guided project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. In a video that plays in a split-screen with your work area, your instructor will walk you through these steps: Introduction and getting started Navigate the reports and understand spam in Analytics Create a backup duplicate view Create an hostname filter Filter bots and crawlers with language ...

📖 Mobile Marketing Optimization Tactics & Analytics Certificate   🕐  4  wks Academic Director EdD Business & Technology Stephane A. Muller University of California - IRVINE Completed by  Dawid F. Prestini April 11, 2021 4 weeks of study Grade Achieved: 100% Certifies their successful completion of Mobile Marketing, Optimization Tactics, and Analytics Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series. You are highly encouraged to use this course experience to begin building a digital marketing plan for your cu...

📖 Content Strategy for Professionals Managing Certificate Professor 🔗 Randy Hlavac  School of Journalism Northwestern University   🕐  3  wks Completed by  Dawid F. Prestini April 18, 2021 3 week Grade Achieved: 100.00% Certifies their successful completion of Content Strategy for Professionals: Managing Content Platforms and Design Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Social and Mobile Media Module 2 is dedicated to utilizing social and mobile media. Managing Content and IP Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.

Northwestern University Professor Candy Lee Medill School of Journalism & Communications  Completed by  Dawid F. Prestini April 18, 2021 6 weeks of study Grade Achieved: 86.67% Certifies their successful completion of Sports Marketing Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing , you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s...

University of California Irvine Stephane A. Muller, EdD Business & Technology Academic Director  Completed by  Dawid F. Prestini April 11, 2021 4 weeks of study Grade Achieved: 92.02% Certifies their successful completion of Identifying, Attracting, and Growing Your Digital Audience E-Marketing Specialization: Identifying, Attracting, and Growing Your Digital Audience. In this course, we will begin with a brief introduction to digital marketing and how a brand’s identity is closely linked to its digital presence. We will explore strategies to identify, grow, and maintain an online audience to help achieve your marketing goals. You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. Our learning goals for this course are to: - Recognize the current landscape of the digital...