Dawid F. Prestini

Manage web spam in Google Analytics Certificate Completed by  Dawid F. Prestini May 2, 2021 12 hours Grade Achieved: 100% Certifies their successful completion of Manage web spam in Google Analytics you will learn how to identify and manage web (referral and ghost) spam with filters in Google Analytics, filter internal traffic and clean past data of spam with segmentation. While the principles are valid to learn for everyone, it is preferable to have an active Google Analytics account to apply them to during the guided project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. In a video that plays in a split-screen with your work area, your instructor will walk you through these steps: Introduction and getting started Navigate the reports and understand spam in Analytics Create a backup duplicate view Create an hostname filter Filter bots and crawlers with language and built

Become an SEO - Expert LEARNING PATH An SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of SEO, and discover how to analyze and optimize your site, and create an effective strategy for your SEO efforts. Course: SEO Foundations By: David Booth Course: SEO: Link Building By: Anson Alexander Course: SEO Keyword Strategy By: Matt Bailey Course: SEO: Videos By: Matt Bailey Course: Local SEO By: Brad Batesole Course: International SEO By: David Booth

Learning Web Analytics Project Management Institute (PMI)® Matt Bailey Author, Marketing Expert, Trainer, Speaker Learn how web analytics can improve your marketing game. In this course marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt demonstrates where the most important numbers come from, introduces some basic terminology, and shows how to find some basic reports-with free tools like Google Analytics-that can provide you with immediate, actionable data. At the end of the course, you'll be able to measure and understand the value of actions and conversions, and direct your marketing investment to the areas that need it most. Project Management Institute (PMI)® PDUs/ContactHours:  1 LinkedIn Learning has been reviewed and approved by the PMI® Authorized Training P

SEO Foundations Certificate David Booth Consultant, Instructor, Founding Partner of Cardinal Path Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site. Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and con