Market Research Foundations Certificate

Market Research Foundations

Sarah Weise Author and CEO of Bixa, a marketing research studio

Join market research expert Sarah Weise as she goes over some of the best marketing research techniques and how to leverage them for nearly any challenge at hand. Sarah lays the groundwork for the course by examining the role marketing research plays in making strategic decisions about your brand or product. She shows how to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography. Learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps. You'll walk away with the skills you need to plan your next market research study with confidence.

Comments

Facebook Social Media Marketing Professional Specialization

📚 Facebook Social Media Marketing Specialization 🕐 7 months UCLA - Anderson School of Managment This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certificati...

Stanford Introduction to Food and Health - Stanford University Certificate

Stanford Introduction to Food and Health - Stanford University Certificate Around the world, we find ourselves facing global epidemics of obesity, Type 2 Diabetes and other predominantly diet-related diseases. To address these public health crises, we urgently need to explore innovative strategies for promoting healthful eating. There is strong evidence that global increases in the consumption of heavily processed foods, coupled with cultural shifts away from the preparation of food in the home, have contributed to high rates of preventable, chronic disease. In this course, learners will be given the information and practical skills they need to begin optimizing the way they eat. This course will shift the focus away from reductionist discussions about nutrients and move, instead, towards practical discussions about real food and the environment in which we consume it. By the end of this course, learners should have the tools they need to distinguish between foods that will support the...

Strategies for Assisted Living Communities during COVID-19 Certificate

Johns Hopkins University - 1 WEEK Morgan Katz, MD, MHS; Juliana Bilowich;Alice Bonner, PhD, RN; Robin Jump, MD, PhD; and Molly Nace, MPH SARS-CoV-2, the virus that causes COVID-19, poses a high risk for assisted living communities due to residents’ age, health status, and communal living environment. The COVID-19 response has largely focused on nursing homes, leaving assisted living communities in the United States with fragmented guidance on how to respond to COVID-19 challenges. This course provides comprehensive instruction and resources for administrators and direct-care staff of assisted living communities. Learners will hear from experts about best practices to prevent COVID-19 outbreaks and promote well-being. Topics discussed include development of emergency preparedness plans, infection and outbreak prevention, staffing considerations, testing, and contact tracing. The course also covers strategies for communicating with stakeholders, promoting resident and staff well-being, ...

Dawid F. Prestini

Search This Blog