Dawid F. Prestini

Become a Social Media Marketer PATH Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers. Social Media Marketing Foundations By: Brian Honigman Social Media Marketing: Managing Online Communities (2015) By: Megan Adams Social Media Marketing for Small Business By: Martin Waxman Social Media Marketing with Facebook and Twitter By: Megan Adams Marketing on Twitter By: Megan Adams Marketing on Facebook By: Megan Adams Advertising on Facebook By: Megan Adams Advertising on Instagram By: Anson Alexander Advertising on YouTube By: Anson Alexander Social Media Marketing: ROI By: Carlos Gil Social Media Marketing: Strategy and Optimization By: Martin Waxman

Advertising on YouTube Certificate Anson Alexander Blogger, Author, SEO Expert, Teacher, Tech Geek Grab attention—and customers—by advertising on YouTube. Marketing expert Anson Alexander shows you how to create and manage ad campaigns on YouTube, the world’s largest video platform. Great ads start with great content, Anson begins with tips for creating short, engaging videos that meet YouTube guidelines. He then demonstrates how to build ad campaigns, set reasonable budgets, and target the right audiences using interests and demographics. Finally, to make sure you get the best return on your investment, Anson shows how to measure ad performance and make any necessary adjustments.

Advertising on Facebook Certificate Megan Adams Social Media Strategist, Viral Marketer Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising—while avoiding some of the platform’s main pitfalls. Megan Adams is a Facebook advertising expert that will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. She shows how to write your ads, plan your budget, and boost your posts, and leverage the most powerful Facebook tools, like Ads Manager and Analytics. By the end, you’ll be armed with knowledge to use Facebook Ads to its greatest potential, creating campaigns that deliver engaging campaigns to the right audiences and drive business back to your brand.