Dawid F. Prestini

  Create a Google Video Ads Sequence Campaign  Certificate Completed by  Dawid F. Prestini May 2, 2021 12 hours Grade Achieved: 90% Certifies their successful completion of  Create a Google Video Ads Sequence Campaign In this 12-hour long project-based course, you will learn how to set up marketing goals and strategy, create a video campaign targeted to YouTube and Display, create a video ad sequence to generate interactive storymarketing and storytelling campaign by showing a sequence of interconnected video ads based on previous interactions with the user. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Introduction and create accounts Select a strategy and goal Create and link your YouTube Channel Set up bidding, budget and network targeting Set location and language targeting Set up people targeting options Set up content targeting options Set up additi...

 Create a Google Ads Search Campaign Certificate Completed by  Dawid F. Prestini April 26, 2021 12 hours Grade Achieved: 90% Certifies their successful completion of Create a Google Ads Search Campaign In this 12-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Intro and account creation Set up your goals and campaign type Choose your main targeting options. 4. Define bidding and budget Create adgroups and keywords Design compelling ads Pause and activate ad groups, personalize keyword match types Set up conversion tracking

  Google Ads for Beginners Certificate Completed by  Dawid F. Prestini April 26, 2021 12 hours Grade Achieved: 97.50% Certifies their successful completion of Google Ads for Beginners In this 12-hours long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the tutorial, you will be able to: - Create your account on Google Ads - Set up the first campaign structure - Set up conversion tracking - Add relevant audience, set bids and budgets and targeting - Set up ad groups - Do effective keyword research - Create impactful and relevant ads - Navigate through the Google Ads Dashboard - Learn about Tools and Settings available on Google Ads -...

 Become a Marketing Coordinator Certificate Path A marketing coordinator helps the marketing department to run smoothly. Successful marketing coordinators are detail oriented and organized. Learn the skills necessary to thrive in this fast-paced job, from design to market research and digital marketing. This path assumes basic knowledge of administrative and professional communication skills, as covered in the Become an Administrative Professional learning path. COURSES: Marketing Foundations By: Drew Boyd Digital Marketing Foundations By: Brad Batesole Learning Web Analytics By: Matt Bailey Market Research Foundations By: Sarah Weise Social Media Marketing Foundations By: Brian Honigman Email and Newsletter Marketing Foundations By: Megan Adams Introduction to Graphic Design By: Tony Harmer Project Management Simplified By: Chris Croft Customer Service Foundations By: Jeff Toister

📚 Facebook Social Media Marketing  Specialization 🕐 7  months UCLA - Anderson School of Managment     This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certificati...

UCLA - Anderson School of Management Anke Audenaert CEO & Co-FounderAptly - Adj. Professor - UCLA This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who wan...

UCLA - Anderson School of Management Anke Audenaert CEO & Co-FounderAptly - Adj. Professor - UCLA Anderson School of Management This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this cou...

Become an SEO - Expert LEARNING PATH An SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of SEO, and discover how to analyze and optimize your site, and create an effective strategy for your SEO efforts. Course: SEO Foundations By: David Booth Course: SEO: Link Building By: Anson Alexander Course: SEO Keyword Strategy By: Matt Bailey Course: SEO: Videos By: Matt Bailey Course: Local SEO By: Brad Batesole Course: International SEO By: David Booth

Learning Web Analytics Project Management Institute (PMI)® Matt Bailey Author, Marketing Expert, Trainer, Speaker Learn how web analytics can improve your marketing game. In this course marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt demonstrates where the most important numbers come from, introduces some basic terminology, and shows how to find some basic reports-with free tools like Google Analytics-that can provide you with immediate, actionable data. At the end of the course, you'll be able to measure and understand the value of actions and conversions, and direct your marketing investment to the areas that need it most. Project Management Institute (PMI)® PDUs/ContactHours:  1 LinkedIn Learning has been reviewed and approved by the PMI® Authorized Training P...

Social Media Marketing with Facebook and Twitter - Project Management Institute (PMI)® Megan Adams Social Media Strategist, Viral Marketer Learn how to use social media to promote your business. Discover how to create Facebook and Twitter profiles that engage customers and build great buzz for your brand. In this LinkedIn Learning course, marketing expert Megan Adams shows how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook differs from Twitter, and how to adjust your strategy to succeed on both platforms. Megan then shows how to build out your profiles and write engaging, high-quality content that interests your target audience. She explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by attracting more followers and fans. Finally, Megan shows you how to measure the results of your efforts to see how well your posts and tweets are performing, and provides some sim...

Online Marketing Foundations - Project Management Institute (PMI)® Brad Batesole Brad Batesole Marketing Thought Leader, Chief Learning Officer at Madecraft Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile ...

Social Media Marketing: Strategy and Optimization Certificate Martin Waxman Communications Strategist, Digital Strategy and Social Media Educator Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect. Learning objectives Establishing your social media strategy Conducting a social media audi...

Marketing on Linkedin Certificate Marcus Murphy Sales Expert LinkedIn is more than just a platform for you to showcase your own professional achievements and updates. With over 500 million members, LinkedIn is also a hugely valuable space for business owners to maximize their exposure and reach, as well as spark new sales conversations with professionals of all stripes. In this course, join instructor Marcus Murphy as he shows how to market your small, medium, or solo business on LinkedIn. Get tips for sprucing up your personal profile; building an effective company page that’s optimized for search; creating a smart content strategy; crafting high-quality, sharable posts; and more.