Content Marketing Foundations Certificate

Brian Honigman Marketing Consultant, NYU Adjunct Professor

A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact.

Learning objectives

What is content marketing?
Creating a content strategy
Selecting the right type of content
Producing content
Tips for successful storytelling
Promoting with owned and shared media
Promoting with earned and paid media
Innovating with content
Conveying thought leadership with content

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