Skip to main content

Content Marketing Foundations Certificate

Content Marketing Foundations Certificate

Brian Honigman Marketing Consultant, NYU Adjunct Professor


A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact.

Learning objectives

  • What is content marketing?
  • Creating a content strategy
  • Selecting the right type of content
  • Producing content
  • Tips for successful storytelling
  • Promoting with owned and shared media
  • Promoting with earned and paid media
  • Innovating with content
  • Conveying thought leadership with content
Labels:

Comments

Post a Comment

Popular posts from this blog

Introduction to Web Development Certificate

📖 I ntroduction to Web Development Certificate  Daniel Randall Web Dev. Instructor  University of California Davis   🕐 6  wks Completed by  Dawid F. Prestini April 14, 2021 6 weeks of study Grade Achieved: 82.92% Certifies their successful completion of Introduction to Web Development This course is designed to start you on a path toward future studies in web development and design, no matter how little experience or technical knowledge you currently have. The web is a very big place, and if you are the typical internet user, you probably visit several websites every day, whether for business, entertainment or education. But have you ever wondered how these websites actually work? How are they built? How do browsers, computers, and mobile devices interact with the web? What skills are necessary to build a website? With almost 1 billion websites now on the internet, the answers to these questions could be your first step toward a better understanding of th...
Post a Comment
Read more

Management of Fashion and Luxury Companies Certificate - University Luigi Bocconi

 Management of Fashion and Luxury Companies Certificate Completed by  Dawid F. Prestini May 7, 2021 Grade Achieved: 92% Certifies their successful completion of Management of Fashion and Luxury Companies Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course. What is Fa...
Post a Comment
Read more

Create an A/B web page marketing test with Google Optimize

Create an A/B web page marketing test with Google Optimize  Completed by  Dawid F. Prestini May 2, 2021 1.5 hours Grade Achieved: 80% Certifies their successful completion of Create an A/B web page marketing test with Google Optimize In this 12-hours long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Intro and get started with Google Optimize Activate Google Optimize, Analytics and install the extension Create a sample Google Site Install Optimize, Analytics and set up the first experience Create a page variant for A/B testing Set up page and audience targeting Create objectives Finish additional settings, traffic allocation and ac...
Post a Comment
Read more