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Become a Social Media Marketer PATH

Become a Social Media Marketer PATH

Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.

  • Social Media Marketing Foundations By: Brian Honigman
  • Social Media Marketing: Managing Online Communities (2015) By: Megan Adams
  • Social Media Marketing for Small Business By: Martin Waxman
  • Social Media Marketing with Facebook and Twitter By: Megan Adams
  • Marketing on Twitter By: Megan Adams
  • Marketing on Facebook By: Megan Adams
  • Advertising on Facebook By: Megan Adams
  • Advertising on Instagram By: Anson Alexander
  • Advertising on YouTube By: Anson Alexander
  • Social Media Marketing: ROI By: Carlos Gil
  • Social Media Marketing: Strategy and Optimization By: Martin Waxman


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