Become a Social Media Marketer PATH

Social media marketers are an organization's direct connection to a consumer. Social media has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage social media in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.

Social Media Marketing Foundations By: Brian Honigman
Social Media Marketing: Managing Online Communities (2015) By: Megan Adams
Social Media Marketing for Small Business By: Martin Waxman
Social Media Marketing with Facebook and Twitter By: Megan Adams
Marketing on Twitter By: Megan Adams
Marketing on Facebook By: Megan Adams
Advertising on Facebook By: Megan Adams
Advertising on Instagram By: Anson Alexander
Advertising on YouTube By: Anson Alexander
Social Media Marketing: ROI By: Carlos Gil
Social Media Marketing: Strategy and Optimization By: Martin Waxman

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Facebook Social Media Marketing Professional Specialization

📚 Facebook Social Media Marketing Specialization 🕐 7 months UCLA - Anderson School of Managment This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certificati...

Stanford Introduction to Food and Health - Stanford University Certificate

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Become a Customer Service Specialist Learning Path

Become a Customer Service Specialist Learning Path Discover how to provide great customer service and make your customers feel heard. Develop and sustain great relationships, even when customers get abusive or unruly. Learn skills to listen to customer needs, build rapport with those you're helping, and turn challenging customers into true allies. COURSES: Customer Service Foundations By: Jeff Toister Customer Service: Problem Solving and Troubleshooting By: Noah Fleming Building Rapport with Customers By: Myra Golden Customer Service: Call Control Strategies By: Myra Golden Customer Service: Handling Abusive Customers By: David Brownlee Creating Positive Conversations with Challenging Customers By: Myra Golden De-Escalating Intense Situations By: Myra Golden Customer Service: Serving Customers Through Chat and Text By: Leslie O'Flahavan

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