Skip to main content

What is Social Certificate

Northwestern University

Professor Randy Hlavac Medill School of Journalism, Media,Integrated Marketing Communications 


Completed by Dawid F. Prestini

April 17, 2021

4 weeks of study

Grade Achieved: 87.50%


The “What Is Social?" is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.

While the course can be audited for free, paid learners will receive additional content beyond the course basics, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies.


Introduction to Social Marketing

The Business of Social


Labels:

Comments

Post a Comment

Popular posts from this blog

Facebook Social Media Marketing Professional Specialization

📚 Facebook Social Media Marketing  Specialization 🕐 7  months UCLA - Anderson School of Managment     This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certificati...
2 comments
Read more

Stanford Introduction to Food and Health - Stanford University Certificate

Stanford Introduction to Food and Health - Stanford University Certificate Around the world, we find ourselves facing global epidemics of obesity, Type 2 Diabetes and other predominantly diet-related diseases. To address these public health crises, we urgently need to explore innovative strategies for promoting healthful eating. There is strong evidence that global increases in the consumption of heavily processed foods, coupled with cultural shifts away from the preparation of food in the home, have contributed to high rates of preventable, chronic disease. In this course, learners will be given the information and practical skills they need to begin optimizing the way they eat. This course will shift the focus away from reductionist discussions about nutrients and move, instead, towards practical discussions about real food and the environment in which we consume it. By the end of this course, learners should have the tools they need to distinguish between foods that will support the...
Post a Comment
Read more

Human Resources in the on demand economy HR Certification Institute® (HRCI®)

Human Resources in the on demand economy HR Certification Institute® (HRCI®) Wayne Cascio University of Colorado Professor and Author Companies like Uber and Airbnb have ushered in a new type of labor force where the terms "employee" and "employer" take on new meaning. To fill these on-demand jobs, HR departments need to become proficient at recruiting and managing a pool of rotating outside workers. Professor and HR expert Wayne Cascio outlines the HR and management challenges brought about by companies working with on-demand workers. Wayne first outlines the characteristics of freelancers, contractors, and elancers, and what they look for in an employer. He then reviews the management challenges involved in leading an on-demand team, and the implications for HR professionals responsible for developing a global supply chain of talent. He also considers critical legal issues: how to protect proprietary information, how to avoid violations of compensation and benefit...
Post a Comment
Read more