Skip to main content

Email and Newsletter Marketing Foundations - Project Management Institute (PMI)®

Project Management Institute (PMI)®

Instructor Megan Adams Megan Adams Social Media Strategist, Viral Marketer

Many digital marketers consider email marketing to be an essential component of their company's marketing mix. To get your desired return on investment—and to ensure your company maintains a positive reputation—you have to do it right. In this course you can learn how to craft an email marketing campaign that works. Professional marketer and marketing trainer Megan Adams offers tips on building your email lists, choosing themes, creating effective messaging, building newsletters, and analyzing and optimizing your campaigns. The course features MailChimp, but the strategies apply to any email marketing service provider. By the end, you'll have a new tool to drive traffic to your website, engage new audiences, and grow your business.

Learning objectives

  • Recognize the purpose of email marketing.
  • Recall the goal of a segmentation strategy.
  • Determine the appropriate strategy for testing emails on mobile and desktop devices.
  • Identify two metrics that can be used to understand which types of emails people interact with.

Project Management Institute (PMI)®

PDUs/ContactHours: 0.25
LinkedIn Learning has been reviewed and approved by the PMI® Authorized Training Partner Program. This course qualifies for professional development units (PDUs).
Labels:

Comments

Post a Comment

Popular posts from this blog

Facebook Social Media Marketing Professional Specialization

📚 Facebook Social Media Marketing  Specialization 🕐 7  months UCLA - Anderson School of Managment     This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certificati...
2 comments
Read more

Art & Inquiry: Museum Teaching Strategies For Your Classroom Certificate

The Museum of Modern Art - 4WKS Lisa Mazzola Assistant Director, School and Teacher Programs Completed by  Dawid F. Prestini April 6, 2021 4 weeks plus 2 hours for final project Grade Achieved: 88.21% Certifies their successful completion of Art & Inquiry: Museum Teaching Strategies For Your Classroom WEEK 1 Module 1: Introduction to Inquiry | Why Engage in Inquiry Around Art? This course will introduce ways to integrate works of art into your classroom by using inquiry-based teaching methods commonly used in museum settings. It is designed to give you the tools to create meaningful object-based learning activities that can be integrated into a wide variety of curricula. All the strategies covered emphasize literacy and critical thinking skills that connect across disciplines. WEEK 2 Module 2: Close-Looking and Open-Ended Inquiry In this module we will discuss and review the different ways that you can facilitate close-looking with your students and engaging in open-ended...
Post a Comment
Read more

Giving Helpful Feedback Certificate

 Giving Helpful Feedback Certificate Completed by  Dawid F. Prestini April 25, 2021 5 weeks of study Grade Achieved: 92% Certifies their successful completion of Giving Helpful Feedback This course teaches you the simple principles expert managers use to improve and motivate employee performance. You’ll never have to avoid telling an employee “the truth” again, because the seven techniques we teach will not make employees defensive or afraid. As a manager, or someone who would like to be a manager, you’ll also learn specifically what feedback is, how negative feedback is weighed more heavily than positive, and how positive feedback can super-charge behaviors such as creativity and teamwork. Giving feedback is a skill which develops over time. We give you a process you can use to improve your feedback skills and deliver it with confidence. You will find that there is a scientific basis for many of your observations and intuitions about feedback—such as, it is hard to give ...
Post a Comment
Read more