Manage web spam in Google Analytics Certificate

Completed by Dawid F. Prestini

May 2, 2021

12 hours

Grade Achieved: 100%

Certifies their successful completion of Manage web spam in Google Analytics

you will learn how to identify and manage web (referral and ghost) spam with filters in Google Analytics, filter internal traffic and clean past data of spam with segmentation. While the principles are valid to learn for everyone, it is preferable to have an active Google Analytics account to apply them to during the guided project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

Introduction and getting started
Navigate the reports and understand spam in Analytics
Create a backup duplicate view
Create an hostname filter
Filter bots and crawlers with language and built-in filters
Eliminate internal traffic
Set up a referral spam filter
Segments and retention policy

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