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Manage web spam in Google Analytics Certificate

Manage web spam in Google Analytics Certificate

Completed by Dawid F. Prestini

May 2, 2021

12 hours

Grade Achieved: 100%

you will learn how to identify and manage web (referral and ghost) spam with filters in Google Analytics, filter internal traffic and clean past data of spam with segmentation. While the principles are valid to learn for everyone, it is preferable to have an active Google Analytics account to apply them to during the guided project. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  • Introduction and getting started

  • Navigate the reports and understand spam in Analytics

  • Create a backup duplicate view

  • Create an hostname filter

  • Filter bots and crawlers with language and built-in filters

  • Eliminate internal traffic

  • Set up a referral spam filter

  • Segments and retention policy

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