Create an A/B web page marketing test with Google Optimize

Completed by Dawid F. Prestini

May 2, 2021

1.5 hours

Grade Achieved: 80%

Certifies their successful completion of Create an A/B web page marketing test with Google Optimize

In this 12-hours long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Intro and get started with Google Optimize
Activate Google Optimize, Analytics and install the extension
Create a sample Google Site
Install Optimize, Analytics and set up the first experience
Create a page variant for A/B testing
Set up page and audience targeting
Create objectives
Finish additional settings, traffic allocation and activation events

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