Skip to main content

Lead Generation Foundations Certificate

 Lead Generation Foundations Certificate

Dina Shapiro Brand Strategist, Marketing Executive, Founder of  Yorkville Consulting

You can’t build a business without loyal customers. Lead generation is the proven way to grow your customer base and your business, year after year. This course teaches business owners and marketers the essentials of lead generation: identifying qualified leads and converting them into loyal customers who advocate for your brand. Instructor Dina Shapiro explains the framework for identifying your business and lead generation objectives and your target audience and discusses how to engage and entice prospects with effective branding and content. Then learn how to develop a compelling offer and call to action that moves prospects seamlessly through the acquisition process. To transform those leads into customers, Dina explains how to score and nurture leads and optimize the purchase experience, so customers are encouraged to buy. Finally, Dina explains how you can measure the performance of your lead-gen pipeline and how to adapt your efforts to best optimize their reach.



Comments

Popular posts from this blog

Facebook Social Media Marketing Professional Specialization

📚 Facebook Social Media Marketing  Specialization 🕐 7  months UCLA - Anderson School of Managment     This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certificati...

Art & Inquiry: Museum Teaching Strategies For Your Classroom Certificate

The Museum of Modern Art - 4WKS Lisa Mazzola Assistant Director, School and Teacher Programs Completed by  Dawid F. Prestini April 6, 2021 4 weeks plus 2 hours for final project Grade Achieved: 88.21% Certifies their successful completion of Art & Inquiry: Museum Teaching Strategies For Your Classroom WEEK 1 Module 1: Introduction to Inquiry | Why Engage in Inquiry Around Art? This course will introduce ways to integrate works of art into your classroom by using inquiry-based teaching methods commonly used in museum settings. It is designed to give you the tools to create meaningful object-based learning activities that can be integrated into a wide variety of curricula. All the strategies covered emphasize literacy and critical thinking skills that connect across disciplines. WEEK 2 Module 2: Close-Looking and Open-Ended Inquiry In this module we will discuss and review the different ways that you can facilitate close-looking with your students and engaging in open-ended...

Create an A/B web page marketing test with Google Optimize

Create an A/B web page marketing test with Google Optimize  Completed by  Dawid F. Prestini May 2, 2021 1.5 hours Grade Achieved: 80% Certifies their successful completion of Create an A/B web page marketing test with Google Optimize In this 12-hours long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Intro and get started with Google Optimize Activate Google Optimize, Analytics and install the extension Create a sample Google Site Install Optimize, Analytics and set up the first experience Create a page variant for A/B testing Set up page and audience targeting Create objectives Finish additional settings, traffic allocation and ac...