Dawid F. Prestini

📚  E-Marketing Specialization   🕐 3  months University of California - IRVINE Completed by  Dawid F. Prestini April 11, 2021 3 months of study Certifies their successful completion of University of California , Irvine E-Marketing Specialization. Course Certificates Completed Identifying, Attracting, and Growing Your Digital Audience Strategies for Converting and Retaining Customers Online Mobile Marketing, Optimization Tactics, and Analytics In this Specialization, learners successfully completed course materials relating to the current landscape of the digital business environment, and identified strategies to define, attract, and engage an audience online.  Learners developed a digital marketing plan designed to meet goals and objectives for a new business, product, or service, and created a marketing strategy that leverages social media, mobile marketing, and landing page best practices.  Finally, learners explored how to apply testing and analytics to optimize marketing efforts a

Yonsei University - 3 WKS Dae Ryun Chang Professor Marketing This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your bu

UCLA - Anderson School of Management Anke Audenaert CEO & Co-FounderAptly - Adj. Professor - UCLA Anderson School of Management This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this cou

Università Luigi Bocconi Gabriele Troilo Associate Professor Department of Marketing Università L. Bocconi Completed by  Dawid F. Prestini December 16, 2020 5 weeks Grade Achieved: 68.75% Certifies their successful completion of Food & Beverage Management Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

Become an SEO - Expert LEARNING PATH An SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of SEO, and discover how to analyze and optimize your site, and create an effective strategy for your SEO efforts. Course: SEO Foundations By: David Booth Course: SEO: Link Building By: Anson Alexander Course: SEO Keyword Strategy By: Matt Bailey Course: SEO: Videos By: Matt Bailey Course: Local SEO By: Brad Batesole Course: International SEO By: David Booth

Content Marketing Foundations Certificate Brian Honigman Marketing Consultant, NYU Adjunct Professor A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact. Learning objectives What is content marketing? Creating a content strategy Selecting the right type of content Producing content Tips for successful storytelling Promoting with owned and shared media Promoting with earned and paid media Innovating with content Conveying thoug

Marketing Foundations Certificate Drew Boyd Global leader in creativity and innovation Marketing is a high-stakes game. Whether you’re starting your career or trying to sharpen your skills for the next campaign, you need a strong foundation to move forward. This course teaches the fundamentals elements of any successful marketing endeavor. Instructor Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing's role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; and creating tactical programs that link your strategy to real-world campaigns. Plus, get tips for organizing an effective cross-functional team, getting buy-in throughout an organization, and measuring your results.