Skip to main content

Social Media Marketing: Strategy and Optimization Certificate

Social Media Marketing: Strategy and Optimization Certificate

Martin Waxman Communications Strategist, Digital Strategy and Social Media Educator

Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.

Learning objectives

  • Establishing your social media strategy
  • Conducting a social media audit
  • Analyzing your SWOT results
  • Unique drivers for Facebook, Instagram, LinkedIn, and more
  • Refining your content mix
  • Optimizing paid, earned, shared and owned media
Labels:

Comments

Post a Comment

Popular posts from this blog

Facebook Social Media Marketing Professional Specialization

📚 Facebook Social Media Marketing  Specialization 🕐 7  months UCLA - Anderson School of Managment     This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts. Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certificati...
2 comments
Read more

Strategies for Assisted Living Communities during COVID-19 Certificate

Johns Hopkins University - 1 WEEK Morgan Katz, MD, MHS; Juliana Bilowich;Alice Bonner, PhD, RN; Robin Jump, MD, PhD; and Molly Nace, MPH SARS-CoV-2, the virus that causes COVID-19, poses a high risk for assisted living communities due to residents’ age, health status, and communal living environment. The COVID-19 response has largely focused on nursing homes, leaving assisted living communities in the United States with fragmented guidance on how to respond to COVID-19 challenges. This course provides comprehensive instruction and resources for administrators and direct-care staff of assisted living communities. Learners will hear from experts about best practices to prevent COVID-19 outbreaks and promote well-being. Topics discussed include development of emergency preparedness plans, infection and outbreak prevention, staffing considerations, testing, and contact tracing. The course also covers strategies for communicating with stakeholders, promoting resident and staff well-being, ...
Post a Comment
Read more

Create an A/B web page marketing test with Google Optimize

Create an A/B web page marketing test with Google Optimize  Completed by  Dawid F. Prestini May 2, 2021 1.5 hours Grade Achieved: 80% Certifies their successful completion of Create an A/B web page marketing test with Google Optimize In this 12-hours long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Intro and get started with Google Optimize Activate Google Optimize, Analytics and install the extension Create a sample Google Site Install Optimize, Analytics and set up the first experience Create a page variant for A/B testing Set up page and audience targeting Create objectives Finish additional settings, traffic allocation and ac...
Post a Comment
Read more