Skip to main content

Social Media Marketing: Strategy and Optimization Certificate

Social Media Marketing: Strategy and Optimization Certificate

Martin Waxman Communications Strategist, Digital Strategy and Social Media Educator

Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Join digital communication strategist Martin Waxman for this illuminating short course that will get even the most experienced marketers out of a social media rut. Learn how to analyze what's working—and what's not—with SWOT analysis, and adapt your plan to capitalize on your strengths. Then Martin reviews the latest developments on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and TikTok, so you understand how to position your brand correctly on each platform. Plus, learn how to turn strategy into action and create paid and organic content and stories that connect.

Learning objectives

  • Establishing your social media strategy
  • Conducting a social media audit
  • Analyzing your SWOT results
  • Unique drivers for Facebook, Instagram, LinkedIn, and more
  • Refining your content mix
  • Optimizing paid, earned, shared and owned media
Labels:

Comments

Post a Comment

Popular posts from this blog

Management of Fashion and Luxury Companies Certificate - University Luigi Bocconi

 Management of Fashion and Luxury Companies Certificate Completed by  Dawid F. Prestini May 7, 2021 Grade Achieved: 92% Certifies their successful completion of Management of Fashion and Luxury Companies Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course. What is Fa...
Post a Comment
Read more

Create an A/B web page marketing test with Google Optimize

Create an A/B web page marketing test with Google Optimize  Completed by  Dawid F. Prestini May 2, 2021 1.5 hours Grade Achieved: 80% Certifies their successful completion of Create an A/B web page marketing test with Google Optimize In this 12-hours long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions. Intro and get started with Google Optimize Activate Google Optimize, Analytics and install the extension Create a sample Google Site Install Optimize, Analytics and set up the first experience Create a page variant for A/B testing Set up page and audience targeting Create objectives Finish additional settings, traffic allocation and ac...
Post a Comment
Read more

Introduction to Web Development Certificate

📖 I ntroduction to Web Development Certificate  Daniel Randall Web Dev. Instructor  University of California Davis   🕐 6  wks Completed by  Dawid F. Prestini April 14, 2021 6 weeks of study Grade Achieved: 82.92% Certifies their successful completion of Introduction to Web Development This course is designed to start you on a path toward future studies in web development and design, no matter how little experience or technical knowledge you currently have. The web is a very big place, and if you are the typical internet user, you probably visit several websites every day, whether for business, entertainment or education. But have you ever wondered how these websites actually work? How are they built? How do browsers, computers, and mobile devices interact with the web? What skills are necessary to build a website? With almost 1 billion websites now on the internet, the answers to these questions could be your first step toward a better understanding of th...
Post a Comment
Read more