Dawid F. Prestini

University of Leeds Chair of Educational Technology Innovation and Change in the School of Education, and the Interim Deputy Vice Chancellor: Digital Transformation at the University of Leeds Learning online is very different from face-to-face learning, as it often involves independent study and a different set of skills. On this course, you will develop effective online learning strategies that work for you, whether you are learning for work, leisure or for your studies, so that you can make the most of it. - You will discover how to learn from different media, and acquire practical skills like note-taking and how to reflect on your learning so that you can draw meaningful conclusions. - You will learn how to communicate online so that you can contribute to online learning discussions. - You will find out about online collaboration tools and practice the skills you need to be able to manage productive collaborative work online. - The course also explores best practice for conduct...

UCLA - Anderson School of Management Anke Audenaert CEO & Co-FounderAptly - Adj. Professor - UCLA This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: • Analyze dashboards and evaluate ROI from your social media marketing efforts • Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models • Implement an A/B test to optimize your campaign • Present and communicate the results of your campaign to a team This course is for people who wan...