Dawid F. Prestini

Anderson School of Management Daniel Kob Marketing Leader & Entrepreneur This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio . By the end of this course, you will be able to: • Structure campaigns in Facebook Ads Manager • Identify the major components and elements of an ad in Facebook Ads Manager • Build an ad that aligns with your marketing objectives and target it to your intended audience • Set a budget, placement, and schedule for your ads in Facebook Ads Manager • Edit and troubleshoot your ads in Facebook Ads Manager This course ...

ULCA - Anderson School of Management Daniel Kob Marketing Leader & Entrepreneur This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate...

UCLA - Anderson School of Management Anke Audenaert CEO & Co-FounderAptly - Adj. Professor - UCLA Anderson School of Management This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project. By the end of this course, you will be able to: • Establish and manage a social media presence • Create a Facebook business page and an Instagram account for business • Understand how and why to create content for social media • Create a brand, tone, and voice for a social media presence • Manage a content c...

UCLA - Anderson School of Management Anke Audenaert CEO & Co-FounderAptly - Adj. Professor - UCLA Anderson School of Management This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this cou...

University of Copenhagen - 5 WKS Arne Astrup, Head Professor, MD, DMSc Department of Nutrition, Exercise and Sports (NEXS) Faculty of Science, University of Copenhagen Completed by  Dawid F. Prestini January 3, 2021 5 weeks Grade Achieved: 89.08% Certifies their successful completion of The New Nordic Diet - from Gastronomy to Health The New Nordic Diet is a new food culture developed in 2009-13 with key emphasis on gastronomy, health, and environment. Major research in its effect on acceptability, behaviour and learning skills, and disease prevention have been conducted by the OPUS centre at the University of Copenhagen and the people behind the award-winning restaurant Noma in Copenhagen. This course will give the participants the opportunity to experience a healthy and palatable new food and eating concept diet “The New Nordic Diet” and an understanding of how food and diets can affect mental and physical health and ensure the foundation for a healthier life style for futur...

Sustainable Tourism – Promoting environmental public health Professor Flemming Konradsen Director, School of Global Health  University of Copenhagen Completed by  Dawid F. Prestini January 1, 2021 3 weeks Grade Achieved: 89.19% Certifies their successful completion of Sustainable Tourism – promoting environmental public health The Course introduces learners to key environmental health and natural resources management challenges associated with the rapid growth in international tourist arrivals into low-income countries. Since infrastructural and regulatory capacities in such countries are often limited they are more exposed to the negative implications of such development. The Course will present experiences and potential avenues to develop a more sustainable for of tourism. The Course particularly focuses on the problems and potentials of tourism development in small island states in tropical and sub-tropical settings and highlights the challenges of such development on ...